Established in 1860 by Edouard Heuer, the brand was then named Uhrenmanufaktur Heuer AG. It wasn't until 1985 when the TAG Group purchased a majority share in the company that the TAG Heuer brand we know today was formed. The brand has enjoyed a vibrant relationship with motorsport and this continues today with its long-lasting sponsorship of Formula One. With its contemporary design philosophy, TAG Heuer appeals to watch enthusiasts of all ages.

Established in 1860 by Edouard Heuer, the brand was then named Uhrenmanufaktur Heuer AG. It wasn’t until 1985 when the TAG Group purchased a majority share in the company that the TAG Heuer brand we know today was formed. The brand has enjoyed a vibrant relationship with motorsport and this continues today with its long-lasting sponsorship of Formula One. With its contemporary design philosophy, TAG Heuer appeals to watch enthusiasts of all ages.

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Showing all 7 results